OTT services have grown rapidly in popularity over the past few years.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
more people started using website these services.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
In conclusion
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
Content consumption will keep evolving.